The Marketing Action Plan (MAP)
A complete brand strategy and marketing plan for your business, built in one session, delivered in days.
What You'll Receive
A 50+ page Brand Strategy and Marketing Plan, custom-built from your discovery session.
Every MAP includes:
- Brand Positioning: voice, promise, personality, mission, values
- Brand Archetype Profile with strategic application
- Brand Narrative: positioning statement, elevator pitch, and messaging options
- Visual Identity: typography, color palette, and aesthetic direction
- Competitive Analysis and SWOT
- Ideal Customer Profile with psychographics
- Marketing Copy and campaign ideas ready to use
How It Works
1. Free Discovery Call (20 min): A no-cost conversation to answer your questions and confirm that the Marketing Action Plan is the right fit for your goals.
2. Book & Confirm: Reserve your session and receive a brief pre-work questionnaire (about 15 minutes).
3. Brand Discovery Session (90 to 120 min): A structured, in-depth conversation where we learn your business inside and out. No presentation needed. If further clarity is needed, we may schedule a brief follow-up call.
4. Strategy Build (2 to 3 days): We analyze your competitive landscape, synthesize your positioning, and build your full MAP.
5. Delivery: Your complete Brand Strategy and Marketing Plan delivered as a polished PDF, typically within 5 business days. We offer an optional review and one set of revisions to the plan as a complimentary follow-up.
Simple, Flat-Fee Pricing
$995 introductory (regular price $3,000)
The Marketing MAP is a one-time engagement. No retainer, no monthly fees, no hidden costs. You pay once and receive a complete strategy document you own and can execute from.
Introductory pricing is available for a limited time as we launch this service. Spots are limited.
What's included:
- 90 to 120 minute discovery session
- 50+ page Brand Strategy and Marketing Plan
- Optional follow-up review with one round of revisions
- MAP typically delivered within 5 business days
Need Help Implementing?
Let's talk. The MAP was created specifically to not make you dependent on us. We want our clients to be able to put those plans into action. But we also appreciate that, sometimes, having extra hands and expertise can make a difference and we are happy to explore how we can help.
Carpe Diem Consulting Group is a full-service marketing agency and we can absolutely come alongside you to help implement your MAP. We describe ourselves as "your on-call marketing department" and we can explore how we can assist, whether that's a short- or longer-term need.
