About Us
Over 30 Years of Marketing Experience
Putting Your Marketing Into Motion
The Marketing Action Plan (MAP) exists because most small businesses never get access to the kind of strategic thinking that large companies take for granted.
I built the MAP to change that. We bring the same rigor used by major brands to small and mid-sized businesses, at a price that makes sense.
This isn't just theory or a sit-on-the-shelf report that you purchase and never use. The MAP is designed to be put into practice. Every section offers clarity and insights into what makes you and your business special.
Hi, I'm Chris Spanier.
I've been a marketing professional since the mid-1990s, and over these past three decades, I've worked with businesses ranging from early-stage startups to established, multi-million dollar firms, helping them get clear on who they are, who they serve, and how to talk about what they do in a way that actually connects with clients and prospects.
In 2019, I founded Carpe Diem Consulting Group, a marketing and consulting practice based in Cincinnati, Ohio. In the decade-plus before that, while working as a marketing executive for an international financial services company, I volunteered my time helping nonprofits and small startups who didn't have the budget for full agency support develop their marketing story.
What I noticed then and now was the same problem: smart leaders running organizations with real value to offer, but no clear way to articulate it. Generic websites. Forgettable pitches. Marketing that looked like everyone else's.
The problem wasn't effort. It was strategy. Or actually the lack of it.
The Marketing Action Plan is my answer to that problem. Detailed. Affordable. And most important, actionable. Schedule a free 20-minute call and we can explore if a MAP is the right step for you.
What Clients Say
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”